Chicago Private Locker Room Discussion

On a windy Friday afternoon in Chicago, 20 students from the south side of Chicago stood patiently in a single-file line up, against the chilled cinderblock hallways beneath Soldier Field. The remarkable Barton and Joplin students were part of a hand selected group of Student Ambassadors from their respective schools who have not only shown…

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New England Patriots Celebration Event

  On a beautiful sunny morning in Derry, NH, 2 Time Super Bowl Champion Patriots players Matthew Slater and Duron Harmon, along with Pat Patriot, and Patriots Cheerleaders Alex and Andrea joined 315 Rochester Middle School 7th graders for a robust classroom visit and panel discussion centered around Character. Matthew Slater, himself an exemplary man…

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Arizona Launch Event Recap

  On March 6, 2017 the Arizona Cardinals, the Valley of the Sun United Way and Verizon launched the Character Playbook program at Greenfield Junior High in Gilbert, Arizona. Reaching nearly 900 hundreds students current Cardinals players Hakeem Valles and Drew Stanton were joined by Cardinal Alumni players Frank Sanders and Michael Bankston. Also in…

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Texans Launch Event Recap

  On February 2nd, 2017 the Houston Texans and the United Way of Greater Houston launched the Character Playbook program at the Pilgrim Academy. With the back drop of the Super Bowl LI, Texan players Jeff Allen and Curtis Drummond were joined by Super Bowl Champion and NFL legend Donald Driver who came out to…

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Miami Dolphins Launch Event Recap

Despite the blue skies and beautiful weather, January 20, 2017 was anything but a typical day at Deerfield Beach Middle School. Dolphins players Rashawn Scott and Kenny Stills and alumni Troy Drayton, along with select members of the Dolphins cheerleading squad joined United Way of Broward County to celebrate the launch of the Character Playbook…

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Denver Launch Event Recap

  On December 7, 2016, the Denver Broncos launched Character Playbook with Mile High United Way by announcing the Team CATCH Program at Sports Authority Field at Mile High. Team CATCH, Community Advancement Through Character & Heart, is a collaboration between the Denver Broncos, Mile High United Way, Character Playbook, Project PAVE, Playworks Colorado and…

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Dallas Launch Event Recap

On October 31st, 2016 the Dallas Cowboys celebrated the lauch of Character Playbook with back to back events at Staley Middle School and Workman Jr. High respectively. Staley Middle School hosted Cowboy players Brandon Carr, Tyrone Crawford, Byron Jones and Alfred Morris. Each player had the opportunity to share their story and their beliefs about…

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New York Jets Launch Event Recap

On October 4, 2016 the New York Jets, United Way of Essex and West Hudson (UWEWH), and Verizon launched Character Playbook at East Orange STEM Academy. Jets rookie linebacker Darron Lee and the President & CEO of UWEWH, Catherine Wilson joined students in the classroom session before transitioning to a larger assembly with more than…

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Philadelphia Launch Event Recap

To launch Character Playbook, the Philadelphia Eagles and United Way of Greater Philadelphia and Southern New Jersey (UWGPSNJ) visited William Dick Public School on October 10, 2016. The halls were buzzing with excitement with students running up to Swoop, the Eagles mascot, asking which Eagles players were about to make an appearance. Later, while students…

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Los Angeles Rams Launch Event Recap

          Football is back in Los Angeles, and the L.A. Rams and United Way of Greater Los Angeles (UWGLA) have partnered together to launch Character Playbook throughout the city. On September 29, 2016, Rams players Chase Reynolds and Cory Harkey visited Santee Education Complex to meet with local high school students…

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