As featured in the Character Playbook Super Bowl LVIII commercial, 1 in 5 students have experienced bullying in school. And nearly half of teens have been bullied online. That's why the NFL is working to help give kids the tools to create healthier relationships.

Our Commitment

The NFL is committed to building stronger, more resilient communities by equipping students with the skills to build healthy relationships and protect their mental health. Staggering statistics point to the urgent need for us to take a stand and support the next generation in navigating these critical issues.


Impact By The Numbers


Students Reached


Schools Active


Hours of Learning


Student Events

Young woman smiling against orange background
Row of lockers in a school hallway
Illustration of two friends in school hallway
Students gathered in bleachers with mascot

How We've Achieved This

The NFL Foundation has partnered with EVERFI® from Blackbaud® to provide digital education resources at no cost to K-12 schools nationwide. EVERFI from Blackbaud helps brands of all sizes make a lasting impact in their community by developing and deploying world-class educational content that prepares people for life's most important challenges. Trusted by educators at more than 24,000 K-12 schools, EVERFI courses reached 5.8 million learners last school year. The NFL Foundation has invested in character education, mental wellness, and Black history through its Inspire Change initiative. Learn how to access these resources or create an impact in your community by getting started here.

NFL Player positing with student during community beautification project
NFL Player positing with student during community beautification project
Character Playbook main logo

Ready to get started?

This form is for adult data only. Do not include any data for children under 18.

Interested in corporate sponsorship of a K-12 course?
Find out more here.


Playbook In Action