Character PlaybookTM

An NFL and United Way-sponsored program that teaches middle school students about cultivating and maintaining healthy relationships in the game, in the classroom, and in our everyday lives.

character playbook viewed on a laptop

For Teachers

Bring Character PlaybookTM to your classroom, in-person or virtually.

For Parents

Get your students started on Character PlaybookTM from home.

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Reaching Students at Scale

Thanks to United Way and the NFL, for over 5 years, schools across the country have had access to a digital social-emotional learning program called Character Playbook at no cost.

Since 2016, Character Playbook has reached more than 1,000,000 students in over 12,000 schools. Character Playbook teaches students, teachers, and districts real world skills about healthy relationships, conflict resolution and managing emotions.

Schools that teach character education report higher academic performance, improved attendance, reduced violence, fewer disciplinary issues, reduction in substance abuse, and less vandalism.



Helping Students Navigate the Social Pressures They Face

Character Playbook teaches students useful real world skills to help them steer a healthy course amid the relationships and social pressures of the challenging middle school years.


Engage With Your Home Team

Character Playbook is available to schools and community-based organizations across the country. Select your local team to find out more about Character Playbook in your community.

Arizona Cardinals

Atlanta Falcons

Baltimore Ravens

Buffalo Bills

Carolina Panthers

Chicago Bears

Cincinnati Bengals

Cleveland Browns

Dallas Cowboys

Denver Broncos

Detroit Lions

Green Bay Packers

Houston Texans

Indianapolis Colts

Jacksonville Jaguars

Kansas City Chiefs

Las Vegas Raiders

Los Angeles Chargers

Los Angeles Rams

Miami Dolphins

Minnesota Vikings

New England Patriots

New Orleans Saints

New York Giants

New York Jets

Philadelphia Eagles

Pittsburgh Steelers

San Fransisco 49ers

Seattle Seahawks

Tampa Bay Buccaneers

Tennessee Titans

Washington Football Team


Stay in the Loop

We are engaging students across the nation with real wold skills on a daily basis. Join us on Twitter as we showcase the very best of Character Playbook and the NFL.


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