For more than 45 years, United Way and the National Football League (NFL) have been partners in improving communities and changing lives. The partnership’s latest innovation is Character Playbook—an all-digital, in-school program that teaches students how to build healthy relationships, make good decisions and stand up when they see questionable activity.

Since the program began in 2016, more than 350,000 students nationwide have used Character Playbook as a tool for personal development. The data is showing that Character Playbook teaches students not just how to manage their own relationships and emotions, but how to play a positive role in their school communities. After taking the course, students have expressed high confidence in their ability to navigate tough conversations, resolve conflict in a positive way and communicate effectively.

Schools that teach character education report higher academic performance, improved attendance, reduced violence, fewer disciplinary issues, reduction in substance abuse, and less vandalism. These are a few of many reasons that United Way is teaming up with the NFL to make Character Playbook available—free of charge—to any US school committed to implementation.

Learn how to bring Character Playbook to your community by signing up below.


Bring Character Playbook to your Community

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Character PlaybookTM is powered by education technology leader EVERFI, which works across 20,000 K-12 schools in North America and over 1,300 colleges and universities.