Introducing the 2019-2020 Character Challenge


Character Playbook, United Way, and the National Football League are challenging you to complete a service project in your local community. We are challenging students to Give 100 minutes of volunteer service to their school or community. This challenge runs from September 17th – February 2nd.

Celebrating Three Years of Impact

Thanks to United Way and the NFL, for over three and a half years, schools across the country have had access to a digital Social Emotional learning program called Character Playbook at no cost.

Since 2016, Character Playbook has reached almost 500,000 students in over 5,000 schools. Character Playbook teaches students, teachers, and districts real world skills about healthy relationships, conflict resolution and managing emotions.

Schools that teach character education report higher academic performance, improved attendance, reduced violence, fewer disciplinary issues, reduction in substance abuse, and less vandalism.

Learn more about the power of the program from this infographic!

And bring Character Playbook to your community today, by signing up below.


Bring Character Playbook to your Community

To learn more about Character Playbook and other resources enter your information below and click the link to find the United Way in your community.

Find your Local United Way

Character PlaybookTM is powered by education technology leader EVERFI, which works across 20,000 K-12 schools in North America and over 1,300 colleges and universities.