Seattle Launch Event Recap

Cascade Middle School welcomed the Seattle Seahawks, United Way of King County (UWKC) and Verizon on September 27, 2016 to celebrate the local launch of Character Playbook. The Seahawks brought star players Tyler Lockett and K.J. Wright, team mascot “Blitz” and several Sea Gals to take part in the event. Tyler and K.J. spent the…

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New York Giants Launch Event Recap

On September 19th, The Eagle Academy for Young Men in the Bronx hosted the local launch of Character Playbook with representatives from the New York Giants, United Way of New York City (UWNYC) and Verizon. Current Giants players Jay Bromley, Kelvin Sheppard, Mark Herzlich and former player Amani Toomer visited with students as they worked…

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New Orleans Teacher Training Recap

The New Orleans Saints, Capital Area United Way and Verizon launched Character Playbook in New Orleans, LA on July 29th, 2016 with a professional development session for Baton Rouge teachers and administrators at the New Orleans Saints Training Facility. Educators across several parishes were provided with an overview of Character Playbook, details on registration and…

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Chicago Launch Event Recap

The NFL and United Way came together to launch Character Playbook at Ariel Community Academy in Chicago, Illinois on April 28, the morning of the first day of the 2016 NFL Draft. Character Playbook teaches students the skills to cultivate character and maintain healthy relationships throughout their lives. Students working on Character Playbook were joined…

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