Los Angeles Rams Launch Event Recap






Football is back in Los Angeles, and the L.A. Rams and United Way of Greater Los Angeles (UWGLA) have partnered together to launch Character Playbook throughout the city. On September 29, 2016, Rams players Chase Reynolds and Cory Harkey visited Santee Education Complex to meet with local high school students and discuss how to build strong character and healthy relationships.

Joined by UWGLA President & CEO Elise Buik, Rams COO Kevin Demoff and event emcee J.B. Long, Chase and Cory sat down with students as they navigated Character Playbook modules. As a special treat, two students were selected by their teacher as the winners of a journal entry competition, and given 15 minutes to talk with Chase and Cory alone. At the end of the conversation, they received a photo with each player and an autographed football to boot!

Next, all the guests joined nearly 800 students for a school-wide assembly. Students asked Chase and Cory questions about good character, communication strategies, overcoming obstacles and building relationships. After the event concluded, both Chase and Cory stuck around on their own volition for nearly another hour to speak with students, faculty and the local media in attendance. The day’s events highlighted just how much the Rams organization and its players have already become ingrained in their new community.






Rams Character PlaybookKCAL-TV: Character Playbook